Guiding Type

Guiding Type is a content and brand agency that writes messaging and produces material for several platforms. It works with brands that need a clear message, whether their audience reads social posts or long white papers.

What Guiding Type offers

• Content creation: messaging and copy written for each audience and platform.
• Brand development: research into a brand, its market and its competitors, followed by a message designed to prompt action. Brands can also be built from scratch or reinvented.
• Digital and social media strategy: brand projection and content plans for organisations of any size.
• Search-focused content: copy shaped to help a site climb Google rankings.
• Writing coaching: support for clients who want to build their own writing skills.

Who it works with

Brands, organisations and businesses of all sizes. The firm also seeks long-term arrangements with content producers, marketing and PR agencies, and web developers.