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Empowering the Future: Unlocking Motorsport’s Potential RCBC’S “Mr Believer”: Not Your Typical Banking Partner Redefining the Experience of Car Launches in Southeast Asia EON PUBLIC RELATIONS Celebrating A Literary Legacy With FEU Make Room for the Healing Power of Play The Philippines: Innovative Human-Tech An IBPAP Initiative
EON IS ALSO THE ONLY FIRM IN THE COUNTRY TO BE RECOGNIZED ACROSS ALL CATEGORIES THIS YEAR BY THE AWARD-GIVING BODY
THE EON GROUP, ONE OF THE LARGEST INDEPENDENT, FILIPINO-OWNED, AND AWARD-WINNING INTEGRATED COMMUNICATIONS FIRMS IN THE PHILIPPINES, WINS BRONZE FOR BEST USE OF ANALYTICS AT PRWEEK AND CAMPAIGN ASIA’S PR AWARDS ASIA 2022 EON’S ENTRY, TITLED MEASURING FILIPINOS’ TRUST DURING A PANDEMIC, IS BASED ON ITS LATEST PHILIPPINE TRUST INDEX (PTI), A PROPRIETARY NATIONWIDE RESEARCH STUDY THAT EXAMINES THE COUNTRY’S TRUST LANDSCAPE AND MEASURES THE LEVELS AND QUALITY OF TRUST FILIPINOS HAVE FOR SOCIAL INSTITUTIONS EON HAS BEEN PRODUCING THIS STUDY BIENNIALLY FOR THE PAST DECADE
THE PTI IS EON’S LANDMARK PROJECT THAT CAPITALIZES ON DATA-CENTRIC INTELLIGENCE AND INSIGHTS FOR 2021, IT USED DATA GATHERED FROM A FACE-TO-FACE NATIONWIDE STUDY CONDUCTED FROM AUGUST TO SEPTEMBER 2021 AMONG 800 RESPONDENTS FROM DIFFERENT SOCIO-ECONOMIC AND DEMOGRAPHIC BACKGROUNDS IT COMPARED THE FINDINGS WITH THE GROUNDSWELL REPORT FROM EON’S STRATEGIC PLANNING AND ANALYTICS UNIT, WHICH USED KEYWORDS TO SCAN AND GATHER ONLINE PUBLIC CONVERSATIONS HELD BETWEEN AUGUST 2020 AND AUGUST 2021 AND MANUALLY TAGGED THEM FOR EXPRESSING EITHER TRUST, DISTRUST, OR A NEUTRAL SENTIMENT IN SOCIAL INSTITUTIONS BY LOOKING AT THE COUNTRY’S TRUST LANDSCAPE FROM BOTH ON-THE-GROUND AND ONLINE PERSPECTIVES, THE PTI 2021 WAS ABLE TO ZERO IN ON THE FACTORS THAT INFLUENCED PUBLIC TRUST DURING THE PANDEMIC AND PROVIDE CONTEXT AND NUANCE TO THEM
“WE’RE VERY HAPPY TO CONTINUE THE EON TRADITION OF CHAMPIONING FILIPINO EXCELLENCE THROUGH SUBSTANTIVE WORK THAT BENEFITS EVERY STAKEHOLDER WHOSE SUCCESS DEPENDS ON TRUST,” SAYS MALYN MOLINA, PRESIDENT AND CHIEF OPERATING OFFICER OF THE EON GROUP “AS BUILDERS OF TRUST, WE WILL CONTINUE TO MONITOR THE COUNTRY’S TRUST LANDSCAPE AND ITS DYNAMIC MOVEMENT ACROSS INDUSTRIES ” IN ITS COMMITMENT TO FOSTER TRUST AMONG PARTNERS AND STAKEHOLDERS, EON HAS REMODELED ITS SCOPE OF WORK AND EXPANDED ITS RESEARCH AND ANALYTICS SERVICES TO SERVE AS AN INDUSTRY PIONEER IN SUBSTANTIATING ITS INNOVATIVE AND CREATIVE WORK WITH DATA-DRIVEN PERSPECTIVES ITS THINK TANK AND INSIGHTS LABORATORY EON TRUST CENTRAL LEADS THE CREATION OF DATA-MINED WHITE PAPERS ON VARIOUS INDUSTRIES, CHANGING CONSUMER BEHAVIOR, AND SOCIAL BEHAVIOR WITH THE HELP OF A PARTNERSHIP WITH A MARKET RESEARCH COMPANY’S MOBILE APP TECHNOLOGY MEANWHILE, THE FIRM’S STRATEGIC PLANNING AND ANALYTICS UNIT PRODUCES REPORTS ON DOMINANT AND EMERGING ONLINE TRENDS AND SENTIMENTS BY CULLING KEYWORD MENTIONS ON SOCIAL MEDIA AND TAGGING THEIR CONTENT FOR PLANNERS TO FLESH OUT DATA-BASED INSIGHTS THESE CAPABILITIES HELP SYNERGIZE THE DIFFERENT COMPONENTS OF EON’S WORK AND MAKE ITS CAMPAIGNS CREATIVE AND EFFECTIVE
“RECOGNITIONS FOR OUR INDUSTRY-LEADING DATA INTELLIGENCE PRACTICE ARE WHAT TELLS US THAT WE ARE ON THE RIGHT PATH OUR CLIENTS AND AUDIENCE CAN BE SURE THAT EON’S PRACTICES WILL ONLY IMPROVE FOR THE BETTER FROM HERE ON,” MOLINA ADDS
The EON Group, one of the largest independent, Filipino-owned, and award-winning integrated communications firms in the Philippines, wins Silver at Campaign Asia’s Philippines PR Agency of the Year 2021 This is the third time EON has bagged a win at Campaign Asia’s prestigious awards since 2017
Sticking to its singular purpose of building trust between its partners and stakeholders, EON continues to champion truth-telling and inspire leadership through its mantra for the year, “Rebuilding with Purpose ” EON believes that in order to rebuild the company, they must build trust by doing great work
“Trust remains as the strongest tool for any company to recover from a crisis, and we made it a point to respond to the needs of our clients in terms of decision-making and policy development by remodeling our scope of work and stepping up our research and analytics services,” says Junie Del Mundo, Chief Executive of The EON Group
EON also believes that the business’s greatest asset has always been its people Working on a new company culture and offering flexibility through a hybrid workplace, growth opportunities, and psychological support are just a few of the things EON has rebuilt for the betterment of its employees “We now know that for people to thrive in this new work environment, the idea of ‘work-life’ balance must not be left to the employees to figure out on their own It must be a belief system that the company stands by We hope that this recognition inspires other agencies and their leaders as we continue to navigate and hope for a better year to come”
In the book Building Trust: In Business, Politics, Relationships, and Life, American authors Robert Solomon and Fernando Flores assert that trust isn’t something that’s constantly present but is rather cultivated - an active and dynamic part of life They also introduced the concepts of naive trust, which is easily broken, and authentic trust, which is “sophisticated, reflective, and possible to renew ” This brings us to the topic of the Philippines’ trust landscape Which institutions drive trust within the country? Is the trust they have built naive or authentic? How different is the trust landscape today compared to that of the pre-pandemic Philippines? These questions and more were some of the points tackled last November 24 during the virtual launch of Rise and Respond: Trust Rewards the Agile and Future-Ready, the 2021 edition of the Philippine Trust Index (PTI) The PTI is communications firm EON Group’s biennial study that takes a picture of the country’s trust landscape, including the different factors that affect the Filipinos’ trust in six key institutions: the government, the business sector, the media, non-government organizations, the Church, and the academe
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