Dynam Selling

Sales teams across Australia, from Melbourne to Perth, get training in the psychology of selling from Dynamo Selling. It centres its teaching on the psychology of selling, meaning how both the seller and the buyer think and feel. The firm says its point of difference is motivation: it wants participants to leave with the tools to improve their sales process and with the drive to use them.

Training for individuals, small teams and large groups

Programmes are tailored to the size of the group, from one-on-one coaching for an individual salesperson to workshops for small teams and corporate groups. The firm delivers specialised training for phone selling, retail sales and corporate sales teams, and it describes the mix of formats as sales training workshops, presentations, role play and sales coaching, so that people practise the skills rather than only hearing about them.

Reading personalities and adapting the approach

Much of the firm's teaching deals with the difficulty many sales professionals have in understanding how to approach a prospect and how to adapt to each person they meet. The firm says that a salesperson's own personality affects whether a sale closes or is lost, and its courses are designed to help people read the personalities across the table and tailor the approach to the individual. It says the courses cover the essential skills that new sellers need and the advanced skills that experienced ones use to move to a higher level.

Consumer behaviour and motivation

The training includes insight into consumer behaviour and the emotions that drive a purchase, which the firm says helps teams understand why customers buy. It describes its sessions as interactive and practical, aimed at turning average teams into strong ones by linking what they learn to what they do the next day. Motivation is central to the approach: the firm's philosophy is that the drive to succeed in participants is one of the biggest factors in their results.

Virtual and national sales teams

For organisations with staff spread across states, the firm runs virtual sales training for national sales teams, alongside the enterprise and corporate programmes it offers in person. Its courses are available to companies of every size and across industries in the main Australian cities and their surrounding areas, and it sets out its packages for small businesses, corporate teams, one-on-one coaching and an ongoing monthly coaching package.

Dynam Selling is a national sales training organisation in Australia that focuses on the psychology of selling and on the mindset of both the salesperson and the buyer. It runs programs for small and large groups as well as one-on-one training.

Services

• Sales training workshops: workshops, presentations and role play for phone selling, retail and corporate groups.
• Sales coaching: coaching for sales professionals at any stage of their career.
• Corporate and enterprise programs: sales training for corporate and enterprise teams, including virtual training for national sales teams.
• One-on-one training: personalised training and bespoke support for individual sales professionals.
• Monthly success retainer: an ongoing monthly package of coaching and support.

Customers and markets

Companies of all sizes and across industries, in Melbourne, Sydney, Brisbane, Perth, Adelaide and the surrounding areas.

Key facts

• Coverage: Australia wide, including Melbourne, Sydney, Brisbane, Perth and Adelaide
• Packages: SME, corporate, one-on-one and monthly success retainer