Casablanca Events & Animation

Promoting Casablanca locally, regionally and internationally is the job of Casablanca Events and Animation. Its brief is to draft the promotional strategy for the city's image and to make Casablanca what it calls a true global city. Its programming spans business, culture and sport, and its work sits within WeCasablanca, the city's attractiveness initiative.

Sporting events and marathons

Sport is a major part of the agency's programming. Its listed events include the International Marathon of Casablanca, which the site shows in its fourteenth edition, the first edition of an urban sports festival, a pétanque competition and a women's road race. The site also lists a FIFA 23 gaming event.

Festivals and cultural programming

Cultural events include the WeCasablanca festival, the La Merce festival, the Fête de la Musique, a night of electronic music called La Nuit Electronique and a board-game event. The Casamouja Urban Art Wave is among the projects the agency runs, and its cultural work is presented as one of the three strands of its promotional mission alongside economic and sporting events.

Smart city and place marketing

The agency runs Casablanca Smart City events, which its site presents as a move from the smart citizen to the smart metropolis. It also runs the Africa Place Marketing symposium, now in its fourth edition on the site. Its listed projects include Open Portfolio Casablanca 2026.

Partners and communication

The agency's objectives come from the development plan for Greater Casablanca, which citizens, elected officials and administrations agreed to deliver together. It works with partners on the WeCasablanca brand and on local sports and infrastructure projects. Its communication work covers websites, mobile applications, social networks and audiovisual productions, which it uses to promote the city to local, regional and international audiences.

Casablanca's identity

The agency describes a city with a rich and contemporary Moroccan identity, shaped by its cosmopolitan population, its architecture and its economic dynamism, and it sees its work as helping the city keep that identity while meeting the challenges of growth.