Armstrong

Armstrong builds instruments for evaluating people, teams and whole organizations, and it aims them at three kinds of user: recruiters, talent departments and leaders. Its website is in Spanish, and it states that artificial intelligence cannot replace an understanding of the complexity of people. The company presents that view as its own position on how tools should be used.

Recruitment tools and the SOFI assistant

The recruiter offer is built to fill vacancies quickly and to find suitable people using the company's instruments. Its recruitment assistant, called SOFI, is named as part of that offer, and the site presents it as a way for recruiters to find the right candidates faster.

Psychometrics and competency tests for talent teams

For talent and HR departments, the firm provides measures of skills and behaviour, along with 360-degree reviews, performance evaluations, wellbeing assessments and training assessments. The site says these help organizations grow their people and reduce turnover.

Games for assessment and learning

Armstrong evaluates and trains people through games. The site presents this as an agile way for organizations to find out what their staff can do and to develop those skills, and it lists game-based assessment and learning among its main solutions.

Climate, culture and engagement surveys

Surveys of climate, culture and engagement show how people experience their organization from the inside. The firm presents them as a source of reliable information that speeds up decisions, with statistical reports that show results clearly.

Guidance on reducing bias in hiring

The company publishes articles on practical steps for reducing bias in hiring. Its topics include fairness in recruitment and selection, bias in evaluation and feedback, job postings written without biased language, and the balance between objectivity and intuition. Recent pieces address psychosocial risk as a concern for HR and cognitive bias in staff selection.

Scale and the organizations served

The company says it has served more than 1,200 organizations. It describes its role as helping organizations align their talent with their goals through tools that save time and automate processes.