Cusp Services LLP

Cusp Services LLP is a business consulting firm that advises scaleups and mid-market companies on revenue growth. Its focus is on cloud, AI, SaaS and IT services firms moving beyond founder-led sales. The firm works alongside founders on sales, marketing and operations through what it calls its Collaborative Advisory approach.

What Cusp Services LLP offers

• Go-to-market strategy: diagnosing bottlenecks and building repeatable sales and marketing motions.
• Pipeline building: structured outbound, partner-led and channel systems that reduce reliance on the founder.
• AWS partner programmes: helping AWS partners grow through go-to-market, operations and ecosystem work, including a Partner Transformation Program.
• Growth and M&A readiness: support for scaling revenue and preparing a business for acquisition.
• Founder coaching: mentoring on storytelling, value proposition, forecasting and buyer journeys.

Customers and markets

The firm serves emerging technology companies, scaleups and mid-market firms. Phoenix Software in the UK is among the clients it names.

Key facts

• Firms advised: more than 80 emerging tech firms
• Partnership: AWS Authorized Transformation Consultant
• Experience: more than 120 years of combined team experience
• Method: SPANDA revenue growth framework