BizLift, Inc.

BizLift, Inc. advises organisations on setting up and improving their own in-house marketing and creative functions. The firm is run by two partners who lead every engagement themselves, with no junior staff or delegated work, and it has roots in Houston, Texas.

What BizLift, Inc. offers

• Build engagements — creating an in-house agency, production or creative team where none exists yet.
• Optimise engagements — improving in-house teams, studios or agencies that are underperforming.
• Transform engagements — redesigning the whole marketing organisation for a changing market.
• Studio and team design — planning in-house video, audio, podcast and photography studios, and staffing creative and social media teams.
• AI in marketing workflows — bringing artificial intelligence into marketing and production processes.
• Fractional leadership — part-time Chief Marketing Officer and Executive Producer services.

Who it works with

Its clients are companies that want senior marketing or production direction and in-house creative capability, including those not ready to hire a full-time executive.

Key facts

• Based in: Houston, Texas, US
• Leadership: partners Elena Gonzalez (marketing strategy) and Francisco Vargas (production), each with more than twenty years of senior experience