Ignition Creative

Brisbane-based Ignition Creative has spent more than four decades on branding, advertising and design work. It describes itself as a full-service agency that handles everything from brand development to publications, and it says it works for clients across the world as well as in its home city.

A complete service from brief to print

Each of the agency's services is delivered as a complete service that includes full project management. The client keeps creative control and the final decisions, while the agency handles planning, photography, graphic design, print management and digital production from the start of a campaign through to finish. The firm says this lets clients focus on running the business while the detail is managed for them.

Branding that sets out a voice

Branding work shapes a company's voice, personality and identity, setting out its values and leaving a lasting, trustworthy impression. That may mean refreshing an ageing logo or creating an entirely new visual identity for a newly formed company. The agency builds tone, brand and positioning through colour, composition, shape, form and typography, and argues that this is how a story is told across any medium.

Advertising for retail, business and promotion

The advertising side covers brand development, logo design and corporate identity for retail, business-to-business and promotional campaigns. The agency aims to make each client's business stand out in a crowded market. Its advertising is produced alongside its print, web and digital work, so that clients who need consistency across channels get it from one team.

Publications laid out for quick reading

Publication design sets clear, concise content on the page, using a hierarchy of information that makes things easy to find. Space is used deliberately so the message is not crowded, and supporting infographics and imagery keep readers engaged. The firm says a well-designed publication reflects and encapsulates the brand it represents, and that it helps the audience feel aligned and understood.

Websites built around the user

Websites are treated as the face of the brand. The agency builds sites with a simple, intuitive user experience and a bespoke, brand-aligned design, and it aims for visual responsiveness and current best practice. Search engine optimisation is included to target traffic, and mobile readiness makes sure a site works on any device. The agency says it tailors each website to show customers how a business solves their problem.