DataCentric Solutions

DataCentric Solutions supplies marketing data in Spain and now trades as DataCentric Marketing, the data package for sales and advertising within Accumin Intelligence. It sells contact lists covering businesses and consumers, and helps clients run email, telemarketing and direct marketing campaigns.

What DataCentric Solutions does

• Business databases: verified records of active companies with decision-maker contacts, filtered by sector, size and location.
• Consumer databases: permission-based contact lists of private individuals for telemarketing and email campaigns.
• Email acquisition campaigns: targeted sends aimed at consumers, executives and professionals, with performance reporting.
• Xcampaign: its own platform for automating email sends with segmentation and reports.
• Property and geodemographic segmentation: selections based on housing and geodemographic data.
• Data quality: earlier tools included MyDataQ for cleaning names and postal addresses and removing duplicates, and the Pyramid platform for enriching data.

Who it serves

Companies in Spain running B2B and B2C campaigns, with coverage that extends nationally and internationally.

Key facts

• Based in: Spain
• Parent: Accumin Intelligence
• Compliance: works within data protection rules