Corporate Visions

Corporate Visions trains and equips B2B revenue teams to talk about value with prospects and existing customers. Its programmes rest on its own research into how buyers weigh options and make decisions, which it calls decision science.

Services

• Sales training: skills programmes for sellers built on tested buyer research.
• Messaging: developing value messages, with separate approaches for winning new prospects and for keeping existing customers.
• Content: applying evidence-based techniques so sales and marketing material is easier to remember.
• Coaching and reinforcement: ongoing practice and coaching to change seller behaviour in the field.
• Skills assessments: measuring team skills to target training.

Who it serves

The firm serves sales, marketing and customer success teams in B2B companies, including large international organisations.

Key facts

• Method: original research into buyer psychology and decision making
• Audience: B2B revenue teams