Hude Studio Pvt. Ltd.

Hude Studio Pvt. Ltd. is a design studio focused on what it calls human design. It studies how people behave and uses that to shape digital products and services that build trust between organisations and their customers.

What Hude Studio offers

• User research — understanding customer needs and behaviour, and mapping gaps in customer experience.
• Prototyping and testing — rapid testing of proposed solutions.
• Digital brand work — building a new brand online or refreshing an existing digital presence.
• Product design — designing a new product from scratch or making an existing one easier to use.
• Storytelling — telling a brand's story through user journeys and illustration.

Who it works with

The studio writes about the financial and banking sectors and helps organisations and brands add a human voice to their digital contact with customers.

Key facts

• Founder: Nazim Iqbal
• Publishing: runs a blog of industry insights and articles