Direction Software LLP

Based in India, Direction Software LLP offers software solutions and consulting. It says it has more than 25 years of experience and that it ranks among the older Microsoft partners in the country, with more than 20 years of work for customers worldwide. Its business covers enterprise planning and customer systems, custom application development, outsourced operations and web work, and it presents its aim as becoming a partner in its clients' digital transformation rather than a supplier of one-off projects.

Microsoft Dynamics 365 and Business Central work

The firm works with the Microsoft Business Solutions range, including Dynamics 365 Business Central for finance and operations, Dynamics 365 CRM for customer relationships, Power Platform tools and Microsoft 365. Its Business Central projects include an automated system for a diesel engine components company that handles inventory and service modules for entities in several countries, and a customer care deployment for a global financial services corporation that manages daily customer interactions on its credit card business.

Outsourcing, back office and trade reconciliation

Business process outsourcing covers back office support for clients, with trade reconciliation as one of its named services. The company describes its next-generation trade reconciliation service as comprehensive back and middle office support for financial reconciliation, so that a client's operations team can hand over repetitive checking while keeping control of the results.

Application development, maintenance and migration

Application development and maintenance covers custom developed applications, outsource development teams and the maintenance of legacy software that a business still depends on. The firm also offers migration and consulting alongside this work, and it says it bridges cultural gaps between its European clients and its Indian teams through a management structure that brings the two together.

Health, agriculture and public sector projects

The firm describes several projects outside the usual enterprise market. It says it supported the World Health Organization for six months, integrating national surveillance systems so that COVID-19 data could feed the organization's outbreak management tool. It also describes a home health care platform used across Europe, and a project that helps farmers in sub-Saharan Africa track cotton from the field to the market.

Web applications, AI and data work

Web applications and portals, including e-commerce, form another strand of the business. The company's AI solutions include demand forecasting for the apparel industry, which it presents as a way for a business to match supply with demand. It describes its data management work as part of the same effort to turn business records into decisions.

Client retention and long relationships

The company says it has kept more than 90 percent of its clients and that its large multinational customers have stayed with it for over ten years. It attributes this to working as an extension of each client's organization and to treating the client's success as its own.