SimpL

SimpL is an Italian start-up that sells business-to-business outreach as an AI-run service paid by results. It describes its product as an operating system for sales: it researches target companies against criteria the customer sets, drafts personalised LinkedIn messages, manages follow-ups and carries conversations through to a booked meeting.

Customers are sales teams at mid-market and large companies. The site names Allianz, Fideuram Intesa Sanpaolo, IONOS and Reverse as clients. The company also gives operational help while a customer is being set up.

The commercial model is the distinctive part. There are no seat fees, retainers or upfront costs. Instead the customer pays only for qualified meetings that actually take place and meet criteria agreed beforehand, billed monthly, at a stated price of 70 to 150 euros or more per meeting.

SimpL is based in Gallarate in northern Italy, on Via Alessandro Manzoni, and its site gives an Italian VAT number. It says it has been funded with 1.2 million euros for its next stage, with money linked to the EU's NextGenerationEU programme, and its focus is on European markets. Its founding year was not stated on the pages read.

Key facts

• Based in: Gallarate, Italy
• Service: AI prospect research, LinkedIn outreach and follow-up
• Pricing model: pay per qualified meeting held, 70 to 150 euros or more
• Named clients: Allianz, Fideuram Intesa Sanpaolo, IONOS, Reverse
• Funding: 1.2 million euros