Senso

Senso is an AI infrastructure company that describes its product as a verified-context layer for AI agents. The idea is that an organisation should be able to control and check what AI systems say about it, instead of leaving the answers to whatever those systems find on the web.

The platform ingests an organisation's own ground truth, such as documents, spreadsheets, knowledge bases and APIs, and builds one queryable source from it. It then evaluates the answers given by AI platforms including ChatGPT and Gemini, shows which sources those platforms cite and whether they are internal or third party, and publishes verified sources so that citations point to accurate material. There are two audiences. Brand and marketing teams use it to see how they appear in AI answers, and developers use a command line tool, APIs and documentation to give their own agents a verifiable knowledge base.

The site highlights TruStone Financial Credit Union as a customer and says Senso came through Y Combinator's winter 2024 batch. News reports place the company in Toronto and say Zeta Global agreed on 5 October 2026 to acquire it, with terms not disclosed.

Key facts

• Product: verified-context layer, citation tracking, answer evaluation
• Backed by: Y Combinator (W24)
• Named client: TruStone Financial Credit Union
• Base: Toronto, per news reports
• Deal: to be acquired by Zeta Global, terms undisclosed