Dunn Solutions Group

Commerce, data and automation for business and consumer sales

Dunn Solutions Group works on digital sales and customer engagement for companies that sell to businesses and to consumers. Its offer is grouped under a few headings: online stores and portals, mobile apps, customer data platforms, machine learning, business intelligence and marketing automation. The group presents its material as a guide to digital customer experience and analytics, and it says its aim is to help clients engage their customers through better data and better digital sales tools.

Customer data platforms as the lead service

The group describes its customer data platform work as projects that drive customer engagement. It pairs the platform build with the integration of systems and data into one customer-focused setup. A blog article in its featured content sets out what a customer data platform is, for readers who are new to the idea.

Named analyses for pricing, promotion and retention

The machine learning work is listed as a set of named analyses rather than as a general capability. The group offers market basket work, cart abandonment analysis, pricing and promotional pricing, up-selling and cross-selling, and marketing mix analytics. It also covers customer segmentation, acquisition, churn and lifetime value, together with brand positioning and messaging.

Stores, portals and apps

Commerce projects are built for both business and consumer buyers. The portal offer comes in three forms, serving clients, collaborators and vendors. The group's mobile apps are made for trade and retail companies alike, and the group says each build is planned around the way the client's customers buy.

Business intelligence from data lake to dashboard

The business intelligence practice starts with data lake consulting and then moves to dashboards, reports, data integration and e-commerce analytics. Campaign management and metrics are meant to put reports and dashboards in front of a whole organisation, so that the figures reach the people who act on them.

Content, communications and influence

Alongside those, the group handles content writing, communication planning and influencer campaigns. The group says its software triggers messages to reach each customer at the right moment, and it helps clients find and promote micro-influencers to build their brands.

Training, partnerships and events

Technical certification courses are offered in several delivery formats, with training options and registration set out for each. The group describes itself as an authorised reseller of technologies, which include its own proprietary products, and says it keeps close partnerships with technology companies. It attends and sponsors conferences through the year and publishes white papers, webinars and blogs for clients.