Buuuk

Mobile apps and software designed around the user

For enterprises and government agencies, Buuuk is a Singapore-based digital innovation firm that produces bespoke mobile products and software. The company describes itself as design-led and says it builds digital experiences for forward-thinking organizations. Its clients include large corporations and public sector bodies, and it works on products from the first design sketches through to finished applications.

Customer-facing apps

Buuuk builds apps that customers use directly. The company says these are meant to create higher engagement and stronger conversion for a brand, through apps that people choose to open and keep using. It presents its work in this area as a way of helping businesses reach their customers on mobile devices in a form those customers enjoy.

Digital transformation

For organizations that run on older processes, Buuuk rebuilds the processes as digital ones. The company says it takes the technology it selects from the business objective the client is trying to reach, rather than starting from a fixed toolkit, and that the aim is to modernize how the work gets done.

Enterprise mobility

The enterprise mobility work consists of end-to-end digital applications designed to automate processes and give staff one-stop access to strategic information and assets. The company describes this as software shaped around the way a business already operates, rather than a template the client has to bend to fit.

Government and public sector projects

The company's most prominent government project is the myENV app for Singapore's National Environment Agency. Buuuk says it built a new version of the app, and it describes the weather portal it created for the government as the most comprehensive of its kind. It recalls the project as a demanding one that its team committed to from the outset, because it wanted to deliver an app it would be proud of.

Multinational sales and field teams

Buuuk has also built software for large multinational companies. Its named projects include an application for Daimler that streamlines sales across several South-East Asian markets, and a mobile app for Tupperware that gives sales staff in India, China and Japan easy access to product information. The company says its work for these clients helps integrate traditional processes into a more efficient platform.

Research, prototypes and proof

Buuuk's design process begins with research, prototypes and interfaces that are tested with real users before any production code is written. For new products, it offers an MVP development service, which aims to show that an idea works and to put a working product into users' hands in weeks rather than quarters. The company also offers custom app development and UI and UX design, and says its clients are its partners, for whom it works hard to create strong products.