Interactive Lab

Interactive Lab is a Russian studio that makes immersive experiences for business, art and entertainment. Its team works across virtual reality, digital out-of-home and new media.

What Interactive Lab offers

• Custom VR experiences — built to order for launches, events and promotion.
• Interactive installations — presentations and displays that audiences can operate.
• Immersive content — including 360-degree video production.
• VR Cinema — a wireless system that plays synchronised VR video to a group.
• Move In VR — lets participants walk around a virtual space without cables or controllers; the studio is exploring uses in real estate, architecture, interior design and theme parks.

Who it works with

Brands that want to present or promote a product. Its portfolio lists work for Audi, Samsung, Air France, ClubMed and X5.

Key facts

• Based in: Russia
• Products: VR Cinema and Move In VR, now offered as ready-to-use systems