General Senses

General Senses is an augmented reality, virtual reality and 360-degree photography company based in Kuwait, serving clients across the Middle East and North Africa. It was incorporated in the UK in 2015 and started out with a period devoted to research and development before taking on client work.

What General Senses offers

• Augmented reality — overlaying digital content on a user's real surroundings in real time.
• Virtual reality — software-built environments that users can step into and explore.
• 360 photography — immersive photographic capture of spaces.
• Real estate visualisation — VR and AR projects for property, its first client work, in France and Belgium.
• Metaverse content — explainers and work on shared 3D online spaces.

Who it works with

Its early customers were real estate projects in France and Belgium, and it targets businesses in the Middle East and North Africa.

Key facts

• Based in: Kuwait
• Founded: 2015, incorporated in the UK
• Recognition: named Kuwait Startup of the Year 2017 in the SeedStars competition
• Website: its web address now leads to Takhaial, which describes combining spatial computing with AI