Appular

Appular is a New York agency that markets mobile apps and games. It plans and runs campaigns to get apps noticed and downloaded, and also advises on product design and monetisation.

What Appular offers

• Product consulting — UX and UI consultation, social sharing strategy, market research and competitor analysis.
• User acquisition — media buying across high-volume traffic sources, targeting and campaign analytics.
• App store optimisation — keyword work, screenshot and video feedback and store description copy.
• Marketing strategy — social media, email and content marketing advice, plus in-app KPI and funnel tracking.
• Public relations — media, blog and review outreach, press releases and thought leadership pieces.

Who it works with

Its client work includes the Tyra Banks Smize Yourself app and Street Fighter IV: Volt. Testimonials come from Digital Tales and KIDAPPERS, both game and app makers.

Key facts

• Based in: New York, USA
• Specialism: marketing and PR for mobile apps and games