IceMobile

IceMobile is a mobile agency with more than 20 years of work in retail and banking. It handles the front end and back end of mobile apps, fixes technical problems in a client's mobile setup, and runs in-app campaigns that encourage customer loyalty. Its focus is on the smartphone as the most personal channel for reaching consumers.

What IceMobile offers

• App development — building new mobile apps and working on existing ones, front end and back end.
• Loyalty campaigns — in-app marketing campaigns that go beyond points and rewards to engage customers.
• Technical support — solving technical issues across a client's mobile infrastructure.
• UX design — customer experiences across app, responsive web and social channels.
• App marketing guidance — published playbooks, such as one for chief marketing officers on mobile app marketing strategy.

Who it works with

IceMobile works with retail and banking brands and their loyalty teams worldwide; its case studies include CVS and a Formula 1 campaign in the OXXO app.

Key facts

• Experience: more than 20 years
• Sectors: retail and banking
• Specialism: mobile-first loyalty