CustomSoft

From Romania, CustomSoft works across e-commerce, bespoke software and interaction design. The company describes itself as a technology firm working on strategy, engineering and digital commerce, with clients that include market leaders and challengers seeking growth. It has worked since 2006 with more than eighty clients from nineteen countries, and it has offices in Romania, the United Kingdom, Portugal and the United States.

Eva, its own commerce platform

The firm's own product is Eva, an e-commerce platform it has been refining since 2011. The company says Eva is described as dependable for demanding online stores. Two variants are described. Eva B2B lets a sales team focus on existing customer relationships while also widening the range of accounts it serves, and Eva Marketplace lets a business build a multi-vendor marketplace that can be configured without heavy development. The site cites an online store built on the platform, a long partnership with a Romanian online retailer, and a Romanian mall that extended its business online.

Commerce platforms built by other vendors

CustomSoft also works with third-party commerce systems. Its site presents Akinon, a cloud-based omnichannel commerce suite with features it says support growth, BigCommerce, a cloud platform for established and fast-growing businesses, and VTEX Cloud Commerce, which it describes as an open and collaborative environment for digital commerce, as platforms it implements. The company presents these alongside its own product, so a client can choose the system that suits its operations.

Bespoke web and mobile development

Custom development is the other half of the business. The company says it designs each application around the client's workflow and interface, and it pays close attention to how the user experience fits the way the business runs. Past projects include field service management software for TSG Solutions and a module that handles sales bonuses for Augsburg International, a company the firm describes as a trusted partner of established car parts makers, and mobile applications for Inmarsat satellite terminals. The Inmarsat apps connect to satellite terminals over Wi-Fi through AT commands, and the company says its approach can control more than ten of the most widely used terminals.

Analysis, consulting and testing

Before a build starts, the firm offers software analysis to shape requirements and set out a plan that serves the client's goals. Its e-commerce consulting covers financial, technical and operational objectives. Its testing service looks across operating system versions and targets the processes that need improvement, and automated tools are used to save time whether testing stands alone or forms part of a larger programme.