Heavy Penguin

Heavy Penguin is a UK digital agency that works mainly with membership organisations, charities and other not-for-profit bodies. Rather than offering every kind of marketing service, it concentrates on designing, building, launching and supporting websites, usually on open-source software such as Drupal.

What Heavy Penguin offers

• Experience design — discovery work and user research that shape the site before it is built.
• Development and support — in-house agile engineering by a UK team, with round-the-clock managed application and hosting support.
• CMS and CRM integration — open-source content management linked to the client's membership or CRM systems, avoiding licence costs.
• Digital branding and design — visual design that gives an organisation a clear online identity.

Who it works with

The agency serves membership, charity and not-for-profit organisations. It is the digital partner of The Institute of the Motor Industry, for which it merged a sprawling set of websites into one Drupal 9 system, and it built a new integrated platform for the British Chiropractic Association.

Key facts

• Based in: United Kingdom
• Platforms: Drupal and other open-source CMS and CRM tools
• Recognition: its IMI website was shortlisted for a Memcom Membership Excellence award in 2021
• Events: exhibited at the Digital Excellence conference in 2023