GU Trade

GU Trade is a software platform that shows manufacturers and retailers what is happening on shelves at each point of sale. Field staff collect data and shelf photos with a mobile app, and image recognition turns the photos into measurable information. Analysts then help build reports from the results.

What GU Trade does

• Data collector: a mobile app for gathering information at each store.
• Image recognition: analysis of shelf photos to check product availability and placement.
• Data analytics: tailored business intelligence reports and scorecards.
• Sell-out data management: sales data combined with store visit findings.
• Digital trade analysis: insight into how products appear in online commerce.
• Smart routes: AI-assisted planning of daily visit routes.

Customers and markets

Consumer packaged goods manufacturers and retailers. The company says more than forty-five of them use the platform worldwide, and one named customer distributes global brands in Uruguay.

Key facts

• Product type: point of sale execution software
• Support: users receive help to make full use of the tool