feature[23]

feature[23] is a software engineering firm that designs, builds and maintains custom platforms for middle-market businesses. It positions itself for companies whose systems have become business-critical and where a failed project would be costly.

Services

• Custom software development: proprietary platforms built around a client's operations.
• AI engineering: AI-enabled features added to digital products.
• Product strategy and design: guidance from initial strategy through to a first release.
• Lifecycle support: maintenance and improvement long after the initial build.
• Platform replacement: swapping rigid legacy tools for custom systems.

Who it works with

Middle-market companies facing growth, franchising or acquisitions, teams recovering from a stalled project, and operationally complex firms with fragmented systems. Case studies include a medical case management platform and an insurance policy and underwriting platform.

Key facts

• Focus: middle-market businesses
• Case study sectors: healthcare administration, regulated insurance