Essotec

From Kherson, in southern Ukraine, a web studio has been building websites and mobile applications since 2012. Essotec presents itself as a partner for businesses that want to sell online or reach customers beyond their own region. Its work runs from small one-page sites to full online shops.

Corporate sites, portals and online shops

The studio's core offer is corporate websites and business portals, along with e-commerce sites. Corporate sites are set up with a management interface that the client's staff can use without technical training, which the studio says lowers the cost of keeping a site up to date. Online shops are delivered with detailed documentation and maintenance instructions so that the owner can run the shop after handover. Its portfolio includes shops for flowers, household appliances and cosmetics, and a service site for a customs broker that is built as a single landing page with an enquiry form and a live exchange-rate display.

Mobile versions and business applications

Every site is adapted to phones and tablets, and the studio argues that a shop or company site should work equally well whether a visitor arrives from a tablet or a mobile phone. Beyond public sites, Essotec builds host-based business systems and mobile applications that use OLE automation, and it has built a web system for monitoring and controlling financial contributions at a city's schools, where users set financial goals and track spending as it happens. For online retail it can connect a shop to accounting systems and customer relationship tools, so that orders and records flow between them.

Audits, promotion and data work

Existing sites can be audited to check how well they are optimised, and the studio offers to identify the websites of a client's main competitors and to propose an online promotion plan. Its wider list of services includes processing large volumes of statistical data, analysing competition in a chosen online market, and building server platforms for mobile applications. The studio says it aims to reduce both the start-up time of a new site and the cost of maintaining it afterwards.

Approach to a new project

Essotec describes each project as its own design rather than a template fitted to a client. The studio's approach is to combine its experience with the technologies that help a site earn more online and perform well in search engines and social networks. It also says it builds a flexible platform that can adapt as online business trends change. Clients can expect prompt technical help after launch, and the studio's public material notes that sites can be built from scratch or on a content management system, depending on what the business needs.