Endertech

Ecommerce, custom software and performance marketing in Los Angeles

Operating from Los Angeles since 2000, Endertech has built websites, apps and software for established businesses. It works with established businesses that want to sell better, run their operations more smoothly and attract more customers, and it brings ecommerce, business systems, AI workflows and performance marketing together under a single plan. The firm describes its team as senior-led in strategy, engineering and marketing.

Shopify migrations and store integration

The ecommerce work covers moving a business to Shopify, improving an existing store, and connecting the storefront with inventory, orders, fulfillment and the other systems a team depends on. The firm also has experience with Magento multisite setups, and it has built Shopify Hydrogen storefronts, which use React to create dynamic frontend designs.

Custom software and AI workflows

Custom software is built around the way a business operates. The firm's work may involve AI, conventional automation or software that connects documents, CRM, ecommerce and internal systems. In one case it built AI-assisted email and question-and-answer workflows for a client, with human review and publication controls, so that AI supports real business processes without taking them over. Its technical work also includes an Adobe Photoshop API project.

Results reported for two retail clients

Endertech describes two retail engagements. For Mattress Warehouse it provided a unified omnichannel foundation after fragmented systems were holding growth back, and the company reports that online revenue rose by about 300% over four years. For Today's Patio it built an integrated digital retail engine when legacy ecommerce could no longer keep up, and it reports that year-to-date online revenue rose by about 175% compared with the first digital year. These are the firm's own figures.

How an engagement starts

Work begins with a conversation about the result the client needs, the systems involved and what is making change difficult. A senior team member reviews goals, systems and timing, and specialists join when their expertise is useful. The client then receives a written plan that sets out the work, what risks need handling and what it will cost, before committing to larger work. Implementation happens in phases with regular review, and operations, maintenance and measurement keep the system improving after launch. The firm also takes on focused website, design and ongoing support projects alongside a client's own team.