Eikon Digital Italy

Eikon Digital Italy is a media trading desk working independently of the big platforms. It has served the Italian market since 2013 and focuses on programmatic advertising and data.

What Eikon Digital Italy offers

• Programmatic media buying: automated purchase of online ad space, planned by people rather than by an algorithm alone.
• Data management: collecting audience information and turning it into a single reading across platforms.
• Audience building: first-party audience groups drawn from data a client already holds.
• Performance analysis: tools for website analysis, demand-side platform reporting and customer data platforms.
• Campaign reporting: year-on-year comparison of impressions, click-through rate and related measures.

Customers and markets

Companies that want to run programmatic campaigns in Italy and need one team handling buying, data and measurement.

Key facts

• Founded: 2013
• Market: Italy
• Parent company: the site names TootBox Srl, registered in Milan