Digital Radium

Manufacturers, distributors and suppliers that sell to other businesses are the customers Digital Radium now puts at the center of its work. The St. Louis consultancy says it has spent more than four years solving operational problems for companies in the city and across the Midwest: systems that do not talk to each other, manual processes and technology that does not scale. Its earlier pitch was broader, a digital agency covering mobile apps, product engineering, ecommerce and marketing for small and mid-sized businesses, and parts of that range survive in its current practices.

B2B ecommerce for companies that sell in bulk

The commerce practice builds online stores on Shopify, Magento and BigCommerce, shaped around how trade customers actually buy. The firm lists complex pricing, bulk ordering, dealer portals and connections to the ERP system as typical requirements. Earlier descriptions also mention stores for B2C and direct-to-consumer brands, with an eye on the customer journey and conversion rates.

Connecting ERP, CRM, inventory and fulfillment

Integration is the second practice. The firm argues that growth exposes the weak points of disconnected systems, and it joins inventory, orders and finance between systems including Zoho, NetSuite and Acumatica so they share the same data. It says it is a certified Zoho partner and describes expertise with Celigo integrations. Zoho CRM implementation, which the older site offered as a way to track a sales pipeline and close deals, belongs to the same line of work.

Applying AI in smaller companies

The third practice puts artificial intelligence to practical uses. The firm says AI is no longer only for large enterprises, and it looks for places where automation saves time and reduces errors, from intelligent catalog management to automated workflows and decision support.

Native mobile apps

The fourth practice builds native iOS and Android applications. Examples it gives are dealer ordering apps for B2B customers and internal operations tools, the idea being that customers, dealers and staff increasingly work from their phones. The older site also described cross-platform apps and a team that handles product engineering and web development.

Marketing and search

Digital marketing was a large part of the earlier offer, including search optimization and strategies meant to bring in inbound leads. The agency reports being named among top search and digital marketing firms in St. Louis and Missouri by the DesignRush marketplace, a recognition it announced on its own site.

How the firm describes its approach

Leadership is based in St. Louis, and the firm says it works as a neighbor to Midwest clients rather than as an offshore vendor, with a wider delivery team behind it. It says more than 80 percent of its clients return for further work and that it stays involved after launch, fixing and improving systems as the business changes. Its stated mission, from the older site, is to make modern technology affordable and available to businesses of every size so that they can lead in their own niches. Prospective clients are asked to describe what they need, and the firm promised a reply within a day.