Contrast Design Studio

In Bucharest, Contrast Design Studio has spent about two decades on web projects whose purpose is to help a client sell more and market better. The studio's position is that a site should be built with that purpose in mind from the start, and that design and identity come first in the process.

Online shops with tax and delivery calculation

The studio builds custom online shops with filtering by category, manufacturer and technical specification, which it describes as helping visitors find products quickly. Shops are integrated with the client's existing site and carry extra security for the purchasing process. Taxes and delivery costs are calculated automatically, with delivery cost depending on weight or other parameters the client sets. The studio says that a poorly designed store is a weakness in sales, so the navigation and layout are planned to make buying straightforward.

How a project moves from brief to launch

Each project starts with the goals, the requirements and the documentation of the project, and the page hierarchy is settled before technologies are chosen. Sketches of the structure are prepared on paper for the main and secondary pages, and a graphic designer then develops the visuals. After the client approves the design, a programmer builds the pages in the agreed languages, typically PHP and MySQL with jQuery and JavaScript, and the first pages are reviewed against the client's brief.

A project manager and the team then review every functional aspect of the site with the client. After the final changes are made, the site goes live and is observed for a week of trial operation, and only then is the work treated as finished.

Custom web applications and business software

Beyond brochure and shop sites, Contrast Design Studio builds web-based applications and business software, including CRM and ERP systems and business intelligence modules, when a client needs a solution tailored to its processes. It also works on online promotion, aiming to raise a website higher in Google's search results.

The studio is a limited company in Romania, with the legal form SRL-D, and it designs for mobile and desktop screens alike, so that its pages adjust to any device a user may choose.