Blue Labs

Blue Labs, which styles itself BlueLabs, is an analytics services and technology company. Its analysts, scientists, engineers and strategists use data to shape communications strategy, persuade audiences and change behaviour for the organisations it works with.

What Blue Labs offers

• Data science — analytical work on difficult problems for companies, campaigns and public bodies.
• Analytics tools — software for modelling and analysing audience data.
• Media optimisation — planning multi-channel media to reach and win back customers.
• Reporting — tools and services for tracking programme results.
• Influencer outreach — technology for organising outreach through influential voices.

Who it works with

The firm has worked with more than 400 organisations, including advocacy groups, unions, political campaigns and international groups, and serves businesses across a range of industries. Case studies cover an ecommerce retailer and a brand improving its standing with stakeholders.

Key facts

• Clients served: more than 400 organisations
• Sectors: business, political campaigns and government