Blockbeta Marketing

Blockbeta Marketing is a marketing strategy consultancy for small, niche service businesses and B2B consultants, led by Robbin Block. It looks at how marketing fits the whole business before recommending tactics, and helps clients drop channels and vendors that are not working.

What Blockbeta Marketing offers

• Marketing strategy and plans — custom plans built around a client's specific audiences and channels.
• SEO and content marketing — search and content work for businesses whose buyers are hard to reach through obvious searches.
• Website building and upgrades — new sites, redesigns and website optimisation.
• Fractional marketing director — ongoing oversight of brand, execution, audits and vendors.
• Training and resources — marketing training, guides, tips and talks at events.

Who it works with

• Niche service and e-commerce businesses, such as makers, creators, hospitality and transport firms
• Independent consultants selling to enterprise or mid-market companies
• Solo operators and small teams launching or growing a core offer

Key facts

• Led by: Robbin Block
• Engagement options: packages or custom projects