arsmedium

Marketing, according to arsmedium, has become too complex for a good idea alone to succeed: people and technologies must work closely together. The company is an independent, owner-managed agency group, based in the German-speaking market, with digital marketing as its core skill, and it describes itself as an exceptional agency for demanding clients, projects and teams. Its site, written in German, also says the marketing mix is planned on the basis of neuroscience research.

Three units working as one

The group is organised into three specialised units, brand, performance and content, which it describes as closely interwoven. Together they cover the full chain: analysis, consulting and strategy; idea, concept, design and production; and the measurement of results in all current media and channels, from positioning to content management. Clients who value intensity and closeness, it says, receive work whose economic and communicative value sets standards.

Brand: creating, positioning and establishing

The brand unit starts from the view that a company's identity as a brand is its most valuable asset, including the emotions that customers, competitors and employees connect with it. This applies to products, services and even ideas. The agency argues that successful brands are the result of continuous right decisions based on knowledge, experience, courage and will.

Performance: campaigns that activate people

The performance unit works on making products and brands successful and on reaching targets. Activating people is described as the main task of brand and marketing work. Campaigns are developed between client and agency, then tested thoroughly, optimised and produced, with A/B, multivariate and similar test methods named in its materials. The aim is to translate the brand's identity into all attractive channels while balancing the spirit of the times, the competition and the power to innovate.

Content: keeping a presence

The content unit helps companies keep customers loyal and delight them again. Professional content, the agency says, creates a complete brand experience and protects the value of marketing investments, because people who identify emotionally with a brand become active ambassadors. It also describes a dynamic, self-learning AI tool linking customer care and sales, which structures content by meaning and context and guides users through relevant material.