Area 17

AREA 17 is a brand and digital product agency with studios in Paris and New York. Founded in 2003, it describes its team as consultants and craftspeople who join up brand, experience and technology for the organisations it works with.

What Area 17 offers

• Brand strategy and identity — shaping how an organisation presents itself, including work on behavioural branding.
• Digital experience design — websites and digital flagships, such as translating a museum brand to digital.
• Technology and platforms — building and scaling digital products, including a subscription platform with around one million subscribers.
• Consulting — advising organisations on brand, experience and technology change.

Who it works with

Industries served include health and life sciences, public institutions and nonprofits. Published projects include the Lucas Museum of Narrative Art and the creative platform Magnific.

Key facts

• Based in: Paris and New York
• Founded: 2003