AppStud

With five agencies spread across Europe and Canada, AppStud builds mainly native iOS and Android apps, along with web apps, games, e-commerce and back-end systems.

Four stages from research to growth

AppStud describes a method built on four business activities. The first is user research, used to identify opportunities before any product is designed. The second is prototyping and user testing, where solutions are shown to real people early. The third is development of a minimum viable product, followed by continuous testing with users as the app grows. The fourth is user acquisition and performance analytics, which the company says can bring a first income within a few months of launch.

Commerce apps for small businesses

The studio has built its own technology for generating native, customisable mobile commerce applications. The stated goal is to let small businesses, small and medium-sized enterprises and start-ups take part in online retail through an app they can shape to their needs. The company describes this as a set of simple, adaptable solutions that can be tailored to different kinds of trade.

Computer vision and visitor insight

An in-house computer vision team has developed an algorithm that reads characteristics of the people in front of a camera. The company presents this as a way for a business to learn more about its visitors. Alongside it, the studio says it works with current technology and keeps the focus on what each client needs.

Recognition and working language

AppStud says it has received several awards from Google and Apple. Its work covers mobile, web, game, e-commerce and back-end projects, and it presents its approach as agile, with frequent working releases that give clients functional versions early. The site is written in French as well as English.