Appectual IT Solutions

Mobile apps that grew into AI work

Based in Mumbai, India, Appectual IT Solutions has moved from building mobile apps into artificial intelligence work. It describes itself as a technology partner. Its stated aim is to help clients reach customers online, understand what their data says and run their operations more efficiently, with systems that can grow and stay dependable.

Artificial intelligence features

The company builds AI features into apps and systems. Examples it lists include handling user input through event processing, detecting face landmarks in images and calculating the colour of a picture. It says its AI work is meant to make systems smarter, quicker and more reliable, and to deliver benefits to the businesses that use them.

Analytics, reporting and data security

On the data side, Appectual offers predictive analytics and data science work. These projects track business insights, sales and performance, and study a user base's demographics, behaviour and journey through a product. Reports come out of this analysis. Its data services also cover capturing and identifying data, and secure storage that it describes as optimum storage, designed to keep information safe. Process automation is offered as a way to make business processes more efficient, with better control and less manual effort.

Virtual reality and team learning

The company also builds virtual reality experiences. One example it gives is an app with virtual tours, which help users see where they could travel and stay and what amenities are available at each place. It offers a learning management system for training and supporting team members, so that staff can be developed alongside the software they use.

Working as a technology partner

Appectual says its core strength is extending a brand's experience online, with a visual presentation that users can trust. It describes its engagements as a full solution meant to help clients run their operations in an improved and efficient manner. The company says it works to build scalable systems and to build value-based relationships with clients. It lists three areas of partnership: connecting with customers, gaining in-depth insights to support better decisions, and building systems that scale.