App Marketing Plus

App store visibility and paid acquisition

In India, App Marketing Plus works on public relations and promotion for mobile apps. It helps mobile apps gain visibility and downloads across the Apple App Store, the Mac App Store, Google Play and the Amazon Appstore. The agency says it has taken more than five hundred apps to the top of their categories, and it has widened its work to include web and software-as-a-service products.

Store optimization and paid search

Store optimization covers keyword research, metadata, the choice of category and title, plus experiments on screenshots and icons. Paid campaigns are placed through Apple's ad tools, Google app campaigns and Meta, tuned for cheaper installs and a better return on the money spent. The agency says these channels aim to bring in quality installs rather than volume alone.

Ratings, reviews and press coverage

A separate service, which the agency calls app boost, works on store ratings and review volume so that browsers become downloaders. Press releases are written and distributed to technology publications, and editorial reviews are placed on technology blogs and app discovery platforms. The firm says these placements add credibility and backlinks, which supports search visibility.

Tools, reporting and a four-stage process

The agency offers a do-it-yourself marketing kit, a store audit that checks a listing or a software product's web presence, and monthly reporting on rankings, downloads and ratings. Its process runs in four stages: audit and research, a strategy built from the audit, execution across channels, and continuing growth refined by the data.

Software companies across categories

Clients include mobile app developers and app development companies. The agency also works with software-as-a-service businesses across developer tooling, project planning, hiring software, finance, customer relationship management and design. Its stated aim is to make each client's listing and campaigns more effective over time.