Agence'O

Agence'O is a French agency working on brand strategy and identity. It begins by questioning a brand's leaders, then studies every part of the brand in a methodical way to find what makes it distinct before designing how it should look and speak.

What Agence'O offers

• Brand strategy — defining positioning and the ideas a brand stands for.
• Visual identity — logos and graphic territories, usually presented as several design routes.
• Brand platforms — including a digital brand platform for Les Echos Formation.
• Rollout across experiences — applying the identity to every touchpoint, including physical spaces.

Who it works with

Agence'O works with companies and public bodies that want to change their positioning, logo or graphic identity. Examples on its site include a mission-led public development body (EPFA), an energy brand and Les Echos Formation.

The agency stresses that each identity is made to measure, with several graphic options developed for the client to choose from rather than a single proposal.