Affinity Bridge

A Vancouver agency built for social change

Affinity Bridge is a digital agency in Vancouver that was founded in 2005 and holds B Corp certification. It describes itself as values-driven, and says it is known for transparent communication, strategic design and technical expertise. Its stated focus is on organizations that do good in the world, helping them get results online with websites, apps and campaigns.

Starting with discovery

The agency calls its method strategy-first. Every project begins with a discovery phase, working closely with the client to understand needs, and users stay at the centre of the process before designers and developers start building. The goal it gives clients is to redefine a brand, improve audience engagement, raise donations and choose the right strategy, design and digital tools to support a mission.

Services across the project

The work covers digital strategy, content strategy and governance models, user experience and design, and website and app development. The agency has also supplied content strategy, governance and front-end development for larger enterprise software rollouts, and has built sites that present a very large volume of data and information in a new way. It has written about accessibility, arguing that it takes more than a checklist.

Projects it highlights

Its site features work for several organizations. These include a redesigned and rebranded platform for LEAF that amplifies its work on gender equality, a rework of the infrastructure behind BC Rent Bank, an app for a mural festival in Vancouver, and an educational platform for the National Film Board of Canada. Newer features on its home page involve FPSE, the Wilderness Committee and the Vancouver Art Gallery.

Values and anniversary

The agency says that how work is done, and who it is done with, matters as much as what is delivered, and its values page sets out the principles it follows. It has marked 20 years in business, and has published an account of its journey to becoming a B Corp. Its blog shares articles on strategy, user experience and design, in keeping with a line on its site that knowledge is meant to be shared.