Aclarify

A dedicated product team for web applications

Custom web applications are the focus at Aclarify, which started out by launching scalable first versions of products for startups and small businesses. The company describes itself as a dedicated technology team that acts as a client's CTO and engineering squad in one, working with the client's business goals in mind. Today it frames its work as software that streamlines core operations, supports sales and marketing, and connects to the platforms a company already runs.

How an engagement can start

• End-to-end product development, from the first idea through launch and maintenance.
• MVP launch preflight, for teams that already have a product in progress and want it polished and prepared for market.
• Strategic consulting on product strategy, architecture, infrastructure, implementation and team workflow design. Aclarify says its most requested advice concerns product planning, technology selection and integration, software architecture, infrastructure, workflow, and technical documentation prepared for investor discussions.

Work products range from UX research and design to product roadmaps, technical specifications, Agile process setup, staffing, implementation, deployment and upkeep. The firm says it chooses technology stacks to match each business need, aiming to build for scale while limiting infrastructure cost and technical debt.

Current solution areas

Its present service list includes digital transformation through custom web applications and backend automation, intelligent automation using AI and machine learning to speed up workflows and decisions, strategic systems integration, connecting to enterprise systems from Salesforce, SAP and Oracle to modernize legacy software, and custom CRM builds for customer engagement.

Clients and examples

The firm serves startups and small to medium-sized businesses across healthcare, cryptocurrency, food and beverage, e-commerce, education technology and social media. Its published stories include a 2022 project that reworked operations and digital strategy for a home services company called Beantown Home Services, and work on the backend architecture of a lead management product called Routera, which went on to be listed in the HubSpot marketplace.