Campaign Headquarters

Phone and text outreach for Republican campaigns and issue groups

CampaignHQ, which trades as Campaign Headquarters, runs voter and constituent contact by telephone and text for election campaigns and advocacy organizations. Its service is aimed at conservative and Republican candidates, their consultants, issue groups and officeholders, and the firm says it has supported campaigns and public affairs work since 1999.

Reaching voters by phone

The firm says the main problems for a campaign are contacting the wrong voters, picking the wrong channel, writing a message that does not land and getting little for the money. Its answer is to identify, persuade and turn out voters by phone and text, acting as an extension of the campaign so that staff and volunteers can concentrate elsewhere. The channels it lists are:

• Live calls for persuasion and for getting out the vote, where real callers talk with people other tactics miss.
• Automated calls and full-service texting aimed at the right people.
• Live ringless voicemail, delivered straight to cell phone voicemail when cost, timing and control matter.
• Telephone town halls, interactive calls on which thousands of people hear from a candidate or leader at once.
• Patch-through calls and texts that connect constituents directly to lawmakers.

Campaigns and advocacy

Its programs cover voter identification, persuasion, absentee and early voting and election-day turnout, including statewide programs on tight timelines. For public policy fights, the firm says it can educate and mobilize constituents so that real pressure reaches elected officials, and it deploys calls quickly when an organization needs to correct the record or answer a crisis.

Keeping budgets and rules in check

The company says it helps clients avoid spending on people who cannot or will not vote for them, and claims that careful targeting has saved some campaigns up to 40 percent of their voter contact budgets. It also says its team handles strategy, message targeting and data management, writes the scripts, trains and schedules callers, manages lists and software, and stays on top of compliance as the rules change.

How an engagement starts

A client meets a team member to discuss its election or issue campaign, and the firm then crafts a strategy and message around the budget, goals and timeline, taking care of the work from start to finish.

Campaign Headquarters, which trades as CampaignHQ, runs telephone and text outreach for political campaigns and advocacy groups. It presents itself as a supplier to Republican and conservative candidates, consultants, issue groups and elected officials.

Services

• Live persuasion and get-out-the-vote calls: real callers who identify, persuade and mobilise voters.
• Patch-through calls: supporters connected directly to lawmakers.
• Telephone town halls: one live call heard by very large audiences at once.
• Texting: full-service text campaigns.
• Ringless voicemail: live messages delivered straight to mobile voicemail.

Who it serves

Its clients are candidates in close elections, legislative campaigns and organisations that must reach a large audience quickly. The team handles planning, script writing, compliance and reporting.

Key facts

• Experience: supporting campaigns since 1999
• Also covers: absentee and early voting outreach
• Focus: election and public policy campaigns