Impatient Cow Productions

Impatient Cow Productions, also known as ICOW, is a commercial video production and motion graphics studio in Salt Lake City, Utah. It makes campaign films, brand films, animation, broadcast spots and post-production work. Clients include agencies, healthcare organisations, outdoor brands, technology companies and national campaigns.

What Impatient Cow Productions offers

• Video production — shooting for commercials and brand films, including work far from its home base.
• 3D and 2D animation — animated content for a range of uses.
• AI-assisted video production — tools applied to speed up and extend creative work.
• AR and VR — immersive experiences that draw the audience into the story.
• Audio production — sound design treated as a core part of each project.
• Content creation — support for as much of the process as the client needs.

Who it works with

Agencies, healthcare providers, outdoor brands, tech companies and national campaign teams.

Key facts

• Based in: Salt Lake City, Utah, USA
• Facility: Studio space of about 35,000 square feet
• Contracting: Holds a US government supply schedule contract