Focus Graphics

Animations that recreate what happened

Attorneys who need a jury to see a case clearly are the clients Focus Graphics serves. The company makes demonstrative trial graphics, meaning animations, medical illustrations and printed exhibits that help a lawyer explain an injury, an accident or a technical failure during drafting, mediation or trial. Litigation strategists, medical specialists, animators and illustrators make up the studio.

The animators can recreate a scenario in detail, from a vehicle accident to a product defect, a surgical procedure or a timeline of how a system failed. The work is done with the attorney, the client and the expert witnesses throughout, so the sequence of events in each animation is checked for accuracy at every stage. Animations range from simple illustrations to high-resolution three-dimensional work, and the firm also produces laminated boards for courtroom use.

Medical illustration and injury summaries

A medical illustration team can show any procedure in an accessible way and prepare summaries of pain management and injuries. It can colorize diagnostic images so that a layperson can follow them more easily. Focus Graphics also produces Day in the Life videos that show how an injury changes a person's routine, and 3D printed models of human anatomy built from the client's own diagnostic imaging. Life care planning is offered alongside these as part of the case materials.

A focus group checks the visuals before a jury sees them

The company was founded on the idea that focus groups are the best way to test visuals before they are used. Its process puts draft graphics in front of a group of real people, and any changes that group recommends are included in the up-front cost. The firm argues that waiting until trial to learn how a jury reacts is too late, so the testing is built in from the start.