Detroit Commercial Photo

Commercial photography shaped around the client's story

Detroit Commercial Photo & Video is a full-service studio in Detroit, Michigan, that describes itself as a multimedia production house. It combines still photography, audio and video, and graphic work, and its stated purpose is to help a client's product, service, idea or brand reach the people it is meant for. The studio says its pictures and footage are used in corporate brochures, advertising campaigns and websites, and that its work is built around creating brand awareness through imagery that makes a client stand out.

The studio argues that a professional shoot does more than record a subject. Lighting, composition, styling and the choice of background all affect how a viewer reads a product, and the studio says a skilled photographer can plan for the problems that arise on a real project, such as a deadline that is closing or a set that has to be changed at short notice. It contrasts this with taking a quick picture on a phone, which it says is not suited to work that has to sell.

Still photography for advertising and product use

The studio covers the main types of commercial still photography, including food, product, people, architecture and event work. The studio says it serves advertising, editorial, commercial, product, food and event needs, and it says a single project can range from a shoot of a client's office for a website to a new set of portraits for a brochure. Product photography is a particular focus, and the studio pays attention to the styling of each set so that the subject is presented as the client wants.

Video and audio production

Video and audio are produced in-house, so the studio says it controls a project from start to finish. Its video work is designed to tell a brand's story alongside the still images, and the same team handles the sound, which the studio includes in its production offering. Graphics are brought in where a piece needs design work to tie the photographs and footage together.

Post-production, compositing and delivery

After a shoot, the studio offers a full range of post-production services, including retouching, resizing, color correction and background removal. Green screen work is available for both video and stills, and the studio can manipulate and combine images to make composites for more demanding visual stories. Finished files are delivered at print and screen resolution, and the studio says it sends them to clients anywhere through common cloud services.

Working on location and in the studio

Photography and video are available both at the studio and on location. The studio says working on site helps a business save money, because a client does not have to close for a day or travel to a studio. It says it is used to working with management in small and medium-sized businesses, and it can handle short-notice shoots when an opportunity appears suddenly and the client cannot afford to miss it.

Detroit Commercial Photo is a commercial photography and video studio whose images and footage go into corporate brochures, advertising, marketing material and websites. Its photographer has 35 years of experience, and the studio works both in-house and on location.

What Detroit Commercial Photo does

• Commercial still photography: food, product, people, architecture and event shoots.
• Video production: professional video and audio for brand and marketing use.
• Graphics: design work that ties stills and video together into finished pieces.
• Styling and post-production: photo styling, composition, lighting and editing for each shoot.

Who it works with

The studio works with businesses that need images to sell a product, service or brand, including jewellery and product clients.

Key facts

• Experience: 35 years in commercial photography
• Formats: still photography, video and multimedia