Hartzer Consulting

Bill Hartzer, of Hartzer Consulting SEO Consultants, speaking at the Pubcon Austin 2018 conference, in Austin, Texas

Hartzer SEO Consulting Gets You ROI From Your Website

Website Promotion and SEO Consultants

• As an SEO Consultant, Bill Hartzer’s SEO consulting efforts are as big as Texas! In fact, back in 2004, Mr
• Hartzer was one of the original co-founders of the DFWSEM Association, the Dallas/Fort Worth Search Engine Marketing Association
• He wrote an extensive Dallas SEO History, which is continuing to evolve as we write this
• He’s been asked to serve at the Chair of the State of Search conference in 2019 and for 2020, one of the premier digital marketing conferences in the United States
• State of Search is run by DFWSEM
• As a digital marketing and SEO consultant, Mr
• Hartzer’s primary focus and expertise in his SEO consulting practice is providing highly technical SEO Audits and Link Audits of websites, as well as link cleaning services
• With Google algorithm updates occurring on a regular basis, with its Core updates being rolled out several times a year, it is especially important to have a technical SEO audit and a link audit performed on your website
• Many of Google’s search engine algorithms process in “real time”, meaning that these algorithms aren’t rolled out manually on a certain date like they were 10 years ago
• Now, if you have an issue with content on your website or links, then once you identify and fix the SEO issues on your website, it will only be a matter of time until your website recovers
• And that can be in days or just a few weeks
• Even if you have not seen a traffic decrease in the past, you might see a large decrease in organic search traffic if your website is not compliant with Webmaster Guidelines and your link profile (the links from other websites to your website) is not cleaned up
• While Hartzer Consulting specializes in highly technical SEO audits of websites, we also provide ongoing monthly SEO Consulting services, on a retainer basis
• We always prefer to begin all new projects with an SEO audit to find out the issues that need to be addressed
• Then, we can continue to provide the actual work that’s recommended in the results of the audit
• For example, every website isn’t perfect–we rarely, if ever, find a website that doesn’t have technical issues that need to be addressed
• Those issues need to be addressed first, which is usually done in the first month or first few months of ongoing monthly SEO services
• Then, we prefer to build on the positives and what is working for you and your website to bring more qualified visitors

Qualified Visitors Mean More Sales and More ROI

Not only do you have to have a website that is functional for your website visitors, you need to use the latest SEO services to drive qualified visitors to your site Qualified visitors are truly interested in what you sell and the services you provide, they will stay longer on your website, and even come back again and again Using the proper organic/natural SEO techniques and the services of a qualified SEO Consultant will help drive those visitors to your website: those visitors who end up becoming your best customers

How Can SEO Consultants Drive More Qualified Visitors for Less Money?

Whether your business needs more visitors and more sales overall, or whether you need a very specific part of website promotion and website marketing such as an SEO Audit, Link Building (link earning), and even Social Media Account Setup and Management, Hartzer Consulting can handle it for you

Here are some of the website promotion services that we provide, as SEO Consultants providing SEO consulting:

• Search Engine Optimization Services
• Link Building and Linking Campaigns
• View All of Our Services If you are looking for more information about SEO and how it can help you expand your business online, and you already have a website, you may want to start reading Bill Hartzer’s SEO tips, which will help you understand some of the changes involved that may be needed on your website that makes it more search engine friendly

Should You Hire an SEO Consultant or an SEO Agency?

SEO, Search Engine Optimization, isn’t dead SEO, which is optimizing your website to search engines and general search, is still alive and well However, it has become more difficult over the years Perhaps that is why so many people claim that SEO has died The technical SEO with all the changes, requirements and updates and issues such as mobile friendliness and responsive design, AMP and page load speed has made it a complicated web that is becoming more difficult to navigate Do you need an SEO Agency or a SEO Consultant? I have been practicing natural and organic SEO since mid-90s and have held various managerial-type positions in SEO over the years After running an SEO agency for some time, I can tell that a technical SEO expert is essential to help you decide where to focus your efforts and which issues are most important to your business You need to be aware of which issues are important and which can be ignored or postponed This information can be gathered from an SEO Agency, or an SEO Consultant You will ultimately have to make the decision: To navigate these technical SEO waters, should I hire an SEO consultant or an SEO Agency? Are you looking for a SEO consultant? Should you go with an SEO agency? Each has its advantages and disadvantages Let me explain both the positives as well as the negatives, and why you may need to hire one or both

SEO Consultants Versus SEO Agencies

What is the difference between an SEO agency and a SEO consultant? The difference between them is usually the number of people they work with You know who you are dealing with when you hire an SEO consultant They will be the ones who do the actual work and provide consulting An SEO agency will typically have a sales representative, but they are not the ones doing the actual work

This is the person who does the actual work for your account First, you will deal with them in a sales-like manner Then, you will talk to them directly on a regular basis about updates Due to time constraints, SEO consultants tend to work with a smaller number of accounts Although they may be more costly, they are worth it if you retain them to manage your account on a monthly schedule

The sales person you deal with is not the one who does the actual work for your account Typically, you will be assigned an account manager (not necessarily the one doing the actual work) You will usually speak to this person on a weekly, or monthly basis They’ll help you understand what’s happening with your account Many agencies, both large and small, don’t talk to their actual employees They are too busy optimizing many websites daily, working on multiple accounts Although they might be more expensive in the long-term, SEO Agencies are likely to have many accounts

Let’s take a look at the pros and cons of working with a SEO Consultant or working with an SEO Agency

An SEO consultant can be a positive hire Here are some positives I can think of

• An SEO Consultant may be the best option for you if your business is small or has a very few pages
• You know who to contact if you have any questions or want to make changes to your website