Libanza

Dhaka-based Libanza offers full-service marketing and brand communications. It says it builds brands at the point where people, culture and emotion align, and that the brand then responds with a clear purpose. The agency was founded in 2016 and describes itself as one team organised across five service practices, which it says has served more than forty brands and partners.

Four practices under one roof

The first practice covers brand and communications strategy, identity and creative development, the thinking that sets how a brand looks and speaks. The second covers creative production, including website design and development, office stationery, calendars and greeting cards, audio visual and animation work, 3D and motion graphics, and print and merchandising. The third is experience design, which builds live and digital events and activations around how audiences behave rather than around the channel that carries them. The fourth is media and advertising, which plans across paid, earned, shared and owned media to place work where it will return the most.

Generative and machine learning services

The agency layers generative and machine learning tools across its practices. The company says the aim is not to replace craft but to make more work, quicker, and in more languages and regions than manual methods allow. Named services include generative production, where one hero shoot is turned into many region and dialect specific versions, and language assistants trained on product catalogues to answer first-line customer and dealer questions in Bengali. Augmented reality product try-on built on device-based machine learning is offered to turn browsing into in-store intent, and AI-assisted research supports media optimisation and performance analysis.

The Resonance Point

The firm describes a concept it calls the Resonance Point, which is the filter every project passes through before work begins. It brings together human truth, cultural relevance, emotional resonance, strategic creativity and measurable effectiveness. In the firm's account, this is where big ideas are born and results follow.

Campaigns the firm cites

The case examples include a full 360-degree launch for an aerosol insect killer in 2023, which the firm says established the product in a category dominated by older brands. Another campaign, a Valentine's Day promotion for a snack brand, reconnected the brand with a younger generation. A 2022 integrated launch took a new brand of potato crisps to the top of a segment led by international players, and a re-launch of a ceramics brand is described as reaching the top national spot within two years. A fingerprint-led smartphone launch from 2016 is presented as so successful that the same campaign was rolled out in other countries.