Leading Edges

Leading Edges is a marketing communications firm that plans campaigns around a close understanding of the audience and its surroundings. It focuses effort on the points in the consumer journey where they matter most, on the view that noisy, crowded media makes untargeted spending wasteful.

Services

• Branding and advertising strategy: including a rebranding project for one client organisation in 2012.
• Print: season brochures and visitor guides.
• Websites: sites for health systems and banks.
• Magazines: editorial and design work for periodicals.
• Audience research: understanding customers and their environment before campaigns begin.

Customers and markets

Community banks, healthcare providers, cultural venues, tourism bodies and business development groups. Client comments on the site praise the firm's listening, quick responses and attention to detail, and describe it as more of a partner than a supplier.