Kochava

Kochava is a software company that measures how advertising performs across mobile apps, connected TV and other channels. It describes itself as a mobile measurement partner and offers one platform for attribution and analytics.

What Kochava does

• Measurement and attribution: tracks installs and results across iOS, Android and other devices.
• Connected TV and out-of-home measurement: extends tracking to streaming, linear TV and outdoor media.
• Deep linking: smart links, app links and QR codes that send users to the right screen.
• Fraud prevention: filters out invalid traffic.
• Audience and engagement tools: re-engagement, churn prediction and uninstall tracking.
• Consulting and agency tools: strategic advice, multi-client reporting and incrementality testing.

Who it serves

Marketers, publishers, ad networks and agencies use it, across industries such as gaming, fintech, food and drink, travel and shopping.

Key facts

• Category: Mobile measurement partner
• Integrations: Connects with major ad platforms and a partner programme for adtech vendors