Knapton Wright

Marketing for brands that put the planet first

From Brigg in North Lincolnshire, Knapton Wright works mainly with sustainable and purpose-led brands. Its services span digital marketing, PR and advertising, and its current focus is helping brands that want to become greener and make a difference to people and the planet.

Digital marketing, websites and social media

Services include digital marketing campaigns, websites that are immersive and high quality, and content that is engaging, optimised and targeted. Social media work, search engine optimisation and retained web development support are part of the same offer, so a brand's online presence is managed as one system.

Public relations and media training

The PR service covers strategy, media training and policies, along with gaining press coverage for a brand and building media relationships with useful contacts. The agency treats press coverage as a way to tell a brand's story to a wider audience.

Paid advertising

Paid advertising includes pay-per-click campaigns on several platforms, social media ads on Facebook and other networks, and display advertising with remarketing. The aim is to reach a target market in the right place, at the right time and with the right message.

Brand, visual identity and photography

Brand work includes corporate materials, guidance on visual identity and messaging, and photography and video. The agency says its aim is to keep a brand consistent across print and digital, so that the way a business looks matches what it does.

Industrial, heritage and food projects

Knapton Wright worked for Omni-Pac Group, a planet-forward moulded fibre manufacturer, helping its recycled paper packaging plant present the story behind its industrial study results to prospects and peers. It also led a community-led heritage regeneration in Caistor, which turns historic buildings into a multi-use destination with retail units, community hire space, holiday lets, offices and archive storage, backed by a digital platform. The Choowee Cookie Company, a handmade cookie business, received content marketing, social media and web design work.

Leisure, parking and jewellery clients

Otby House Farm, a rural leisure destination with fishing, clay pigeon shooting, camping and accommodation, had several websites consolidated into one booking-led platform with a flexible editing setup. Fred & Emily, a silver jewellery brand, moved from ad hoc marketing to a clear, story-led presence with bespoke illustration and a steady rhythm of social, email and blog content. IPS UK, a provider of parking management, received a clearer model for follow-up after trade-show stands.

Gyms, HR services and sport

Rise&Defy, a gym venture focused on mental health, launched from concept to opening in under six months and, according to the agency, reached its target membership within three months. Stallard Kane, which provides HR and workplace safety compliance, had its digital presence turned into a lead-generation engine.