dawn

dawn, styled Dawn, is an independent creative and strategy office in Amsterdam. It works from the idea that a brand should be the starting point for an organisation's major decisions, and it helps clients clarify purpose, products and people before building identities and campaigns from there.

What dawn does

• Brand strategy and positioning: defining an organisation's direction and place in its market.
• Brand architecture: structuring brand portfolios.
• Employer and internal branding: brand work aimed at staff and recruits.
• Visual and verbal identity: designing how a brand looks and speaks.
• Campaigns and activations: campaigns, booklets and other activations.
• Websites and digital experiences: online work to carry the brand.

Who it serves

The office works with companies, public bodies, cultural institutions and charities; clients it lists include Greenpeace, Triodos Bank, Eneco, Miele, De Bijenkorf and Gemeente Amsterdam.

Key facts

• Based in: Amsterdam, Netherlands
• Team: brand strategists, designers, writers, linguists and other specialists
• Ownership: independent