KhangaRue Media

KhangaRue Media, which trades as Khanga Rue, is a design and creative firm rooted in East Africa. It specialises in media campaigns that reach audiences who are hard to contact, often in public health and development work.

The agency reports more than 15 years of experience and says it has led projects in over 20 countries across Sub-Saharan Africa and beyond. It is part of the TBWA network of advertising agencies.

What KhangaRue Media does

• Social and behaviour change campaigns: integrated campaigns for regional, national and local audiences.
• Audio and video content: films, audio dramas and other edutainment, including material for low-literacy audiences.
• Human-centred design fieldwork: co-creating with young people and service providers.
• Digital products and apps: tools to train people, build skills and support service delivery.
• Research and testing: a data-to-design survey and content testing platform called Swali.

Who it serves

Clients include several UN agencies, USAID, the UK Foreign, Commonwealth & Development Office, JHU CCP, FHI 360 and private firms such as Johnson & Johnson and GSK.

Key facts

• Based in: East Africa
• Registered in: the United States, Kenya, Tanzania and South Africa
• Media property: owner of Noa Ubongo, a learning channel in Swahili for young people
• Recognition: Loerie Award finalist